College Student Participation in Research Projects of National Science and Technology Council

2023 College Student Participation in Research Projects of National Science and Technology Council

Year

Student Name

Project

2023

Low, Wee-Chuan

Project: Will green marketing indirectly affect consumers’ willingness to stay in environmentally friendly hotels through

Number:112-2813-C-130-028-H

Advisor: CHEN,KUO-WEI

Fund:50,000NTD

2023

康令宜

Project: Yes 2.0! A Study on the Innovative Planning of Taiwan’s Tourist Night Markets.

Number:112-2813-C-130-119-H

Advisor: CHOU, SHENG-FANG

Fund:48,000 NTD

2023

歐蕙瑜

Project: Exploring Factors Influencing Food Surplus Behavior: A Case Study of Taiwanese Consumers.

Number:112-2813-C-130-140-H

Advisor: KAO, FUH-JUIN

Fund:51,000 NTD

2023

Choh, Zheng-Lyn

Project: The impacts of customer entitlement on proactive customer service performance

Number:112-2813-C-130-129-H

Advisor: HU, HSIN-HUI

Fund:51,000 NTD

2023

CHEN, CHIA-YU

Project: A research of consumers’ intention of using mobile application by applying extended unified theory of acceptance

Number:112-2813-C-130-093-H

Advisor: SU, CHING-SHU

Fund:48,000 NTD

2022 College Student Participation in Research Projects of National Science and Technology Council

Year

Student Name

Project

2022

Zeng, Li-Wen

Project: The Study of Female College Students on Disposable Food Container Consumption Demand, Purchasing Behavior, Product Attributes, and Influencing Consumer Willingness

Number:111-2813-C-130-073-H

Advisor: CHOU, SHENG-FANG

Fund:48,000 NTD

2022

Hung, Yu-Ju

Project: The Impact of Customer Complaints on Frontline Staff Defensive Behavior and Positive Customer Service Performance in the Food and Beverage Industry.

Number:111-2813-C-130-117-H

Advisor: HU, HSIN-HUI

Fund:58,000 NTD

2022

Fan, Jiang- Qing

Project: The Development of Chinese-style Vegetarian Products with Plant-based Meat and a Survey on Acceptance Across Different Generations.

Number:111-2813-C-130-066-H

Advisor: KAO, FUH-JUIN

Fund:53,000 NTD

2022

Chen, Jin-Hong

Project: A Study on the Willingness of Catering Operators to Participate in the Operation Model of Malaysian Tea Restaurants: Applying the Theory of Coopetition.

Number:111-2813-C-130-054-H

Advisor: SU, CHING-SHU

Fund:48,000 NTD

2021 College Student Participation in Research Projects of National Science and Technology Council

Year

Student Name

Project

2021

Liu, Xin-Yi

Project:The Effect of Decent Work and Workplace Dignity on Work Engagement and Job Performance : A study of Restaurant Industry

Number: 110-2813-C-130-092-H

Advisor: Chen, Po-Tsang

Fund: 48,000 NTD

2021

Zhang, Ya-Chun

Project: The Role of Co-Creation on Consumers’ Purchase Intentions toward Eatertainment

Number:110-2813-C-130-123-H

Advisor: Hu, Hsin-Hui

Fund: 48,000 NTD

2021

Cen, Si-Jia

Project: A research of stay experience, customer satisfaction and positive eWOM intention in epidemic prevention hotels during the period of Coronavirus Disease 2019 (COVID-19)

Number: 110-2813-C-130-089-H

Advisor: Su, Ching-Shu

Fund: 48,000 NTD

2021

Liang ,Yu-Chian

Project: The application and relating product development for edible insect in the baking industry

Number: 110-2813-C-130-055-H

Advisor: Kao, Fuh-Juin

Fund: 48,000 NTD

2021

Chen , Xin-Wang

Project: How to improve the restaurant’s service quality for visual impairment customer- Applies Kano model analysis

Number: 110-2813-C-130-053-H

Advisor: Chou, Sheng-Fang

Fund: 48,000 NTD

2020 College Student Participation in Research Projects of National Science and Technology Council

Year

Student Name

Project

2020

Zhang, Wei-Ling

Project: Networking Sites and Electronic word-of mouth on Consumers’ Behavior Intention of Mobile Food Truck(Action dining car)

Number: 109-2813-C-130-151-H

Advisor: Su, Ching-Shu

Fund: 48,000 NTD

2020

Jhang, Yu-Ling

Project: Important Performance Analysis to Explore the Influencing Factors of Family Friendly Hotel Customer Perception-A Comparative Study of Industry and Consumer

Number: 109-2813-C-130-015-H

Advisor: Su, Ching-Shu

Fund: 48,000 NTD

2020

Vu, Thi Ha

Project: The influence of catering service technology innovation on experiential value, brand relationship quality, brand advocate-using hotel industry as a sample

Number: 109-2813-C-130-025-H

Advisor: Hu, Hsin-Hui

Fund: 48,000 NTD

2020

Yap, Sheen-Ling

Project: Development and Application of Ginseng By-product.

Number: 109-2813-C-130-106-H

Advisor: Kao, Fuh-Juin

Fund: 48,000 NTD

2020

Chen, Wen-Chieh

Project: Research on the Construction of the SuccessfulModel of Micro-entrepreneurship-Taking the Baking Industry as an Example

Number: 109-2813-C-130-155-H

Advisor: Chen, Chi-Ting

Fund: 48,000 NTD

2019 College Student Participation in Research Projects of National Science and Technology Council

Year

Student Name

Project

2019

Liao, Fang-Yi

Project: The impact of Electronic Word-of-Mouth, Conformity behavior and Brand Image on the generation Z consumers’ Purchase Intention – As Famous Japanese restaurants

Number: 108-2813-C-130-099-H

Advisor: Su, Ching-Shu

Fund: 48,000 NTD

2019

Hong, Yan-Ling

Project: The Impact Of Mobile Applications on Customer Value, Attitudinal Loyalty and Behavioral Loyalty: A Case of the Food and Beverage Industry.

Number: 108-2813-C-130-088-H

Advisor: Su, Ching-Shu

Fund: 48,000 NTD

2019

Chen, Lien-Chao

Project: Evaluation on the perception and risk assessment about acrylamide in food for Taiwanese.

Number: 108-2813-C-130-057-H

Advisor: Kao,Fuh-Juin

Fund: 48,000 NTD