College Student Participation in Research Projects of National Science and Technology Council
2025 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2025 |
Wu, Yi-Dong |
Project: Innovation and Sustainability in the Hand-shaken Beverage Industry in the AI Era: The Moderated Mediating Roles of Personal Innovativeness, Job Standardization, and Drink Innovation
Number: 114-2813-C-130-098-H Advisor: SUNG, YUNG-KUN Fund: 51,000 NTD |
|
2025 |
Yang, Li-Shan |
Project: Evaluating the Influence of Consumer Health Consciousness and Product Packaging on Purchase Intention of Healthy Lunch Boxes
Number: 114-2813-C-130-121-H Advisor: CHOU, SHENG-FANG Fund: 48,000 NTD |
2024 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2024 |
Lin, Chun-Ying |
Project: Exploring Consumer Experiential Feelings and Behavioral Intentions toward AI Services
Number: 113-2813-C-130-121-H Advisor: CHEN, KUO-WEI Fund: 48,000 NTD |
|
2024 |
Liu, Hui-Chuan |
Project: Assessing the Impact of Different Sustainable Development Indicators on Consumption Intention in the Lodging Industry: A Case Study of Sustainable Hotels and B&Bs in Taiwan
Number: 113-2813-C-130-002-H Advisor: CHOU, SHENG-FANG Fund: 48,000 NTD |
|
2024 |
Tung, Chia-Yu |
Project: Reducing Food Waste to Implement ESG: Exploring the Effect of Message Framing on Consumers’ Intentions regarding Food Waste
Number: 113-2813-C-130-165-H Advisor: HU, HSIN-HUI Fund: 68,000 NTD |
|
2024 |
Chen, Yi-Chen |
Project: Practical Application Combining Nutrition and Consumer Behavior: A Study on the Impact of Menu Information and Health Consciousness on Consumer Behavior in Mediterranean Cuisine Restaurants
Number: 113-2813-C-130-175-H Advisor: SU, CHING-SHU Fund: 48,000 NTD |
|
2024 |
Feng, Ching-Chi |
Project: Is “Having an Elder at Home like Having a Treasure”? Factors Influencing Middle-aged and Elderly People’s Willingness to Return to the Workforce: The Case of the Food and Beverage Industry
Number: 113-2813-C-130-173-H Advisor: CHANG, YA-YUAN Fund: 48,000 NTD |
2023 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2023 |
Low, Wee-Chuan |
Project: Will green marketing indirectly affect consumers’ willingness to stay in environmentally friendly hotels through
Number:112-2813-C-130-028-H Advisor: CHEN,KUO-WEI Fund:50,000NTD |
|
2023 |
康令宜 |
Project: Yes 2.0! A Study on the Innovative Planning of Taiwan’s Tourist Night Markets.
Number:112-2813-C-130-119-H Advisor: CHOU, SHENG-FANG Fund:48,000 NTD |
|
2023 |
歐蕙瑜 |
Project: Exploring Factors Influencing Food Surplus Behavior: A Case Study of Taiwanese Consumers.
Number:112-2813-C-130-140-H Advisor: KAO, FUH-JUIN Fund:51,000 NTD |
|
2023 |
Choh, Zheng-Lyn |
Project: The impacts of customer entitlement on proactive customer service performance
Number:112-2813-C-130-129-H Advisor: HU, HSIN-HUI Fund:51,000 NTD |
|
2023 |
CHEN, CHIA-YU |
Project: A research of consumers’ intention of using mobile application by applying extended unified theory of acceptance
Number:112-2813-C-130-093-H Advisor: SU, CHING-SHU Fund:48,000 NTD |
2022 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2022 |
Zeng, Li-Wen |
Project: The Study of Female College Students on Disposable Food Container Consumption Demand, Purchasing Behavior, Product Attributes, and Influencing Consumer Willingness
Number:111-2813-C-130-073-H Advisor: CHOU, SHENG-FANG Fund:48,000 NTD |
|
2022 |
Hung, Yu-Ju |
Project: The Impact of Customer Complaints on Frontline Staff Defensive Behavior and Positive Customer Service Performance in the Food and Beverage Industry.
Number:111-2813-C-130-117-H Advisor: HU, HSIN-HUI Fund:58,000 NTD |
|
2022 |
Fan, Jiang- Qing |
Project: The Development of Chinese-style Vegetarian Products with Plant-based Meat and a Survey on Acceptance Across Different Generations.
Number:111-2813-C-130-066-H Advisor: KAO, FUH-JUIN Fund:53,000 NTD |
|
2022 |
Chen, Jin-Hong |
Project: A Study on the Willingness of Catering Operators to Participate in the Operation Model of Malaysian Tea Restaurants: Applying the Theory of Coopetition.
Number:111-2813-C-130-054-H Advisor: SU, CHING-SHU Fund:48,000 NTD |
2021 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2021 |
Liu, Xin-Yi |
Project:The Effect of Decent Work and Workplace Dignity on Work Engagement and Job Performance : A study of Restaurant Industry
Number: 110-2813-C-130-092-H Advisor: Chen, Po-Tsang Fund: 48,000 NTD |
|
2021 |
Zhang, Ya-Chun |
Project: The Role of Co-Creation on Consumers’ Purchase Intentions toward Eatertainment
Number:110-2813-C-130-123-H Advisor: Hu, Hsin-Hui Fund: 48,000 NTD |
|
2021 |
Cen, Si-Jia |
Project: A research of stay experience, customer satisfaction and positive eWOM intention in epidemic prevention hotels during the period of Coronavirus Disease 2019 (COVID-19)
Number: 110-2813-C-130-089-H Advisor: Su, Ching-Shu Fund: 48,000 NTD |
|
2021 |
Liang ,Yu-Chian |
Project: The application and relating product development for edible insect in the baking industry
Number: 110-2813-C-130-055-H Advisor: Kao, Fuh-Juin Fund: 48,000 NTD |
|
2021 |
Chen , Xin-Wang |
Project: How to improve the restaurant’s service quality for visual impairment customer- Applies Kano model analysis
Number: 110-2813-C-130-053-H Advisor: Chou, Sheng-Fang Fund: 48,000 NTD |
2020 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2020 |
Zhang, Wei-Ling |
Project: Networking Sites and Electronic word-of mouth on Consumers’ Behavior Intention of Mobile Food Truck(Action dining car)
Number: 109-2813-C-130-151-H Advisor: Su, Ching-Shu Fund: 48,000 NTD |
|
2020 |
Jhang, Yu-Ling |
Project: Important Performance Analysis to Explore the Influencing Factors of Family Friendly Hotel Customer Perception-A Comparative Study of Industry and Consumer
Number: 109-2813-C-130-015-H Advisor: Su, Ching-Shu Fund: 48,000 NTD |
|
2020 |
Vu, Thi Ha |
Project: The influence of catering service technology innovation on experiential value, brand relationship quality, brand advocate-using hotel industry as a sample
Number: 109-2813-C-130-025-H Advisor: Hu, Hsin-Hui Fund: 48,000 NTD |
|
2020 |
Yap, Sheen-Ling |
Project: Development and Application of Ginseng By-product.
Number: 109-2813-C-130-106-H Advisor: Kao, Fuh-Juin Fund: 48,000 NTD |
|
2020 |
Chen, Wen-Chieh |
Project: Research on the Construction of the SuccessfulModel of Micro-entrepreneurship-Taking the Baking Industry as an Example
Number: 109-2813-C-130-155-H Advisor: Chen, Chi-Ting Fund: 48,000 NTD |
2019 College Student Participation in Research Projects of National Science and Technology Council
|
Year |
Student Name |
Project |
|
2019 |
Liao, Fang-Yi |
Project: The impact of Electronic Word-of-Mouth, Conformity behavior and Brand Image on the generation Z consumers’ Purchase Intention – As Famous Japanese restaurants
Number: 108-2813-C-130-099-H Advisor: Su, Ching-Shu Fund: 48,000 NTD |
|
2019 |
Hong, Yan-Ling |
Project: The Impact Of Mobile Applications on Customer Value, Attitudinal Loyalty and Behavioral Loyalty: A Case of the Food and Beverage Industry.
Number: 108-2813-C-130-088-H Advisor: Su, Ching-Shu Fund: 48,000 NTD |
|
2019 |
Chen, Lien-Chao |
Project: Evaluation on the perception and risk assessment about acrylamide in food for Taiwanese.
Number: 108-2813-C-130-057-H Advisor: Kao,Fuh-Juin Fund: 48,000 NTD |