Academic Research Topics

2024-2025 Academic Year

Research Title Advisor Students
Health GOGO Meal Box Business Proposal CHOU, SHENG-FANG JACLYN NG KE QIN, YONG LEAD SUN, CHUA WAN SIN, PENNY YEO, MELISSA WON, JESSIE TIANG YU XUAN, MERY
A Feast of Flavors in the Air-EAZE Fragrance Journey CHEN, CHI-TIN LU JIA YU, WU CHIA YI, LAI HONG WEN, HUANG JING XI, JIANG PENG YI, LIN TING YI, LIM LE XUAN
Savor East Buffet CHANG, YA-YUAN GOH XIN JIE, JANICE ONG JUN EN, WONG SENG HAO, ROSEMARY YEW NGI CHIEN, CHEN HSIN CHENG, ISA CHAN CHING YU, IP WING SZE
Promoting the Unique Characteristics of Local Small-scale Farmers and Recreational Farms: A Case Study of Guishan, Taoyuan KAO, FUH-JUIN LIU,YUE-CIH, CHEUNG TSZ KWAN, HUANG YU SHAN, CHEUNG HEI WUN NICOLE, YAN KING CHI, WONG HOI TUNG, SHEN YUNG CHI
Wellness Lifestyle Development × Silvers Teahouse Start Up Plan SU, CHING-SHU LEE REN BING, NICOLE LEE WAN LING, ZOEY LIM ZIN SHAN, LIN XIANG YUN, YAP WEN QING, CHUA HOCK KEN, LIU MU QING
Intelligent Healthy Dining: The Business Application of Frozen Yogurt Vending Machine CHEN, KUO-WEI WINNIE CHANDRA, VANESA AURELIA CLARISSA, MICHELLE, HANA CHRISTABEL JAPLIANIE, SHELLINE WIJAYA, CHANG, CHIA-TZU, LIM SHI TING
Dazsone & Fantastic Beats Wine Dessert House SUNG, YUNG-KUN SHAND LIM, KEE WEE HUAN, CHONG SHI YUN, ONG WEI LE, YAP YONG JIE
尋香 HU, HSIN-HUI CHAI WEN XUAN, CHIN YEN QI, CHEAH YU HANG, NEW JAAN SHI, LOO VINKY, CLARICE WONG XI YUAN, CAREN AUGUSTIEN

2023-2024 Academic Year

Research Title Advisor Students
Explore consumers’ experiences and behavioral intentions towards AI services CHEN, KUO-WEI LIN,PEI CHUN, HSU,BO-SHEN, WANG, NIEN KAI, FAN,YU-SHENG, LIN, JUN-YING, HUANG,HUNG-WEI
Is camping also luxurious? SU, CHING-SHU WANG,YI-CHUN, JIANG,LI-YU
A study on the impact of leisure involvement and sense of place on flow experience and behavioral intentions of luxury camping tourists SU, CHING-SHU LU ,CHUNG-WEI, FAN, CHIA-JOU, TASI,YUN-CIAN
Reducing Food Waste and Implementing ESG: Exploring the Impact of Message Framing on Consumer Food Waste HU, HSIN-HUI LIEN, CHIA-AI, TUNG, CHIA-YU, LIN,CHUN-JHEN, JAIN, YI-TING, SOH WEI YAN, LIN,CHAO-YU
Evaluation of the Influencing Factors of Consumers’ Willingness and Preference Based on Sustainable Development Goals – A Case Study of Taiwan’s Hotels and B&B CHOU, SHENG-FANG ZHENG, YU-HAN, LIU,HUI-CHUAN, WANG,TENG-WEI, LIN,YA-LING, LIANG,ZHONG-XIAN, YIU CHUNG MAN
A study on the behavioral factors of Chinese people avoiding the use of disposable plastic products using the behavioral theory model of extended planning KAO, FUH-JUIN CHIANG,HSIU-TZU, ZHUANG,JIA-WEN, CHUANG, CHIH-TING, WU,LI-YAN, CHIU,CHU-PING, CHEN,CHIEN-WEI
Exploring the Impact of the Environmental Atmosphere of Taiwan’s Tourist Night Markets on Generation Z’s Consumption Experience CHEN, CHI-TING TAI WAI FUN, TIONG JIE XI, SOH EN RU, CHAN NOK CHING, LO KA WING, EMILY LING HUI LING
Using SOR theory to investigate the impacts of Service Robot : The Mediating Effect of Cafe Overall Image SUNG, YUNG-KUN LEE XIN YI, MOI PEI FEN, KHOO LE XIONG, CHIN , YUNG-HONG, ANSON JONG ZHI KAI, LEE KHEE ZONG
Is a ‘Home’ with an Elderly Like Having a ‘Treasure’? Factors Affecting the Willingness of Middle-Aged and Older Adults to Re-enter the Workforce CHANG, YA-YUAN PANG ZIN QI, KOO SZE MIN, CHONG JIA YI, YAP LI XING, NG WILLIE, JEFFREY TEH YI SEANG