Researc

2023-2024 Academic Year Professional Research Topics
Title Students Advisor
Explore consumers’ experiences and behavioral intentions towards AI services. LIN,PEI CHUN CHEN,KUO-WEI
  HSU,BO-SHEN  
  WANG, NIEN KAI  
  FAN,YU-SHENG  
  LIN, JUN-YING  
  HUANG,HUNG-WEI  
Is camping also luxurious? WANG,YI-CHUN SU, CHING-SHU
  JIANG,LI-YU  
A study on the impact of leisure involvement and sense of place on flow experience and behavioral intentions of luxury camping tourists LU ,CHUNG-WEI  
FAN, CHIA-JOU  
  TASI,YUN-CIAN  
Reducing Food Waste and Implementing ESG LIEN, CHIA-AI HU, HSIN-HUI
  TUNG, CHIA-YU  
– Exploring the Impact of Message Framing on Consumer Food Waste LIN,CHUN-JHEN  
JAIN, YI-TING  
SOH WEI YAN  
  LIN,CHAO-YU  
Evaluation of the Influencing Factors of Consumers’ Willingness and Preference Based on Sustainable Development Goals – A Case Study of Taiwan’s Hotels and B&Bs ZHENG, YU-HAN CHOU, SHENG-FANG
LIU,HUI-CHUAN  
WANG,TENG-WEI  
LIN,YA-LING  
LIANG,ZHONG-XIAN  
  YIU CHUNG MAN  
A study on the behavioral factors of Chinese people avoiding the use of disposable plastic products using the behavioral theory model of extended planning CHIANG,HSIU-TZU KAO, FUH-JUIN
ZHUANG,JIA-WEN  
CHUANG, CHIH-TING  
WU,LI-YAN  
CHIU,CHU-PING  
CHEN,CHIEN-WEI  
  TAI WAI FUN CHEN,CHI-TING
  TIONG JIE XI  
Exploring the Impact of the Environmental Atmosphere of SOH EN RU  
  CHAN NOK CHING  
Taiwan’s Tourist Night Markets on Generation Z’s Consumption Experience, Leisure Satisfaction and Revisit Intention: A Case Study of Raohe Street Tourist Night Market. LO KA WING  
  EMILY LING HUI LING  
     
Using SOR theory to investigate the impacts of Service Robot : The Mediating Effect of Cafe Overall Image LEE XIN YI SUNG,YUNG-KUN
MOI PEI FEN  
KHOO LE XIONG  
CHIN , YUNG-HONG  
ANSON JONG ZHI KAI  
  LEE KHEE ZONG  
Is a ‘Home’ with an Elderly Like Having a ‘Treasure’? Factors Affecting the Willingness of Middle-Aged and Older Adults to Re-enter the Workforce: A Case Study of the Food and Beverage Industry PANG ZIN QI CHANG, YA-YUAN
KOO SZE MIN  
CHONG JIA YI  
YAP LI XING  
NG WILLIE  
  JEFFREY TEH YI SEANG  
SDGs Waste Reduction and Carbon Reduction Concept in [Food] Practice — Developing Baked Products Combining Rice Flour and Black Beans NGO CHOW SENG KAO, FUH-JUIN
TAN ROU HUI  
Pang Kelly  
CHEONG JIA XUAN  
GOH YEN KHUN  
TU TING LIN  
  CALVEN ONG WE KEE  
Hot Pot Vending Machine HSIEH KUN YUAN CHOU, SHENG-FANG
HU,CHENG-YUN  
HUNG CHIEH LI  
JANUARDI  
HOANG THI QUYNH THU  
  WEI, YU-TUNG  
Lactose-free milk coffee drink innovation YANG DING YU CHEN,KUO-WEI
TSANG HO WA  
CHEN EN TING  
TANG HSIAO HSUAN  
CHEAH SIAO WEI  
LIAO CHIEH YU  
  CHEN CHAO MING  
Mediterranean Kitchen LEE TSZ YIU SU, CHING-SHU
CHOR WAN HEI  
LI KA WING  
SUNG,JO-LING  
YU HAN HUI  
WANG,YI-ZHU  
  Chan yee sum  
Desolate Cafe Marketing Strategy ZHENG,RUI-WEI HU, HSIN-HUI
LUO,JIA-WEN  
ZHENG,CHENG-EN  
HE,YI-HUA  
LIN,JHENG-HAN  
HUANG,CHIEH-HAN  
  CHEN,YU-SHENG  
Ketogenic Brownie LI,HSIEN-YU CHEN,CHI-TING
LIU,ZHEN-NI  
YEN,KO-YUN  
YAO,PEI-XI  
PAN,JIA-YU  
ZENG,LI-SIANG  
  TSAI-TZU-TAO  
Camping theme restaurant Loi Qi Hoong SUNG,YUNG-KUN
HO YU LUN  
YU-CHUN KAO  
HSIEH, CHAO–YU  
  Yu-Chi-Kuo  
Taiwanese Flavors: Exploring the Wonders of Tea NGAN LI YING CHANG, YA-YUAN
CHAN SIEN PING
ALLIE YEE MUN
2022-2023 Academic Year Professional Research Topics
Title Students Advisor
Research on factors of marketing for a vegan restaurant and consumption intention Fan, Gang-Xuan CHOU, SHENG-FANG
  CHEN, YU CHEN  
  HSIEH, HSIN JU  
  LU, CHIH LING  
  HSIEH, HSIN YING  
  JIAN, XIAO JING  
  KUO, TING HUNG  
  CHIN, KA LAP  
A research of consumers’ intention of using mobile application by applying extended unified theory of acceptance and use of technology (UTAUT2) combined with innovation resistance Fan, Gang-Xuan SU, CHING-SHU
  CHEN, CHIA-YU  
  CHEN, CHI-SHENG  
  HUANG, CHI-SHIANG  
  SUNG, RUO-CI  
  HSU, HSUAN-TING  
  DONG,JING-PEI  
  WEI, QI XIONG  
Taiwan’s Attitude and Behavior Towards Food Waste Knowledge Fan, Gang-Xuan KAO, FUH-JUIN
  OU, HUI YU  
  CHEN, XIN NI  
  LIN, TZU CHIEH  
  Chan, Ching Wen  
  LAN,CHUN-YEN  
  DONG,JING-PEI  
  KUO, MING HAN  
The Impact of Environmental Awareness, Animal Welfare, Product Knowledge, and Health Awareness on Purchase Intention of Plant-Based Meat Fan, Gang-Xuan SUNG,YUNG-KUN
  KAO, CHIEN RONG  
  CHIEN, JO LING  
  WANG, CHEN CHUN  
  KE, ZONG JIE  
  TSAI, PEI CHUAN  
  WEE, ZHEN XIAN  
  LAU CHIN XIN  
  TAN, HOR SHENG  
Exploring the consumption preference, lifestyle, and attachment on consumption intentions: a case study of pet hotel Fan, Gang-Xuan CHANG, YA-YUAN
  POR, JUN JIE  
  CHENG, RICKY NGO-ZON  
  WONG, HOW THAI  
  ONG, CHIN HO  
  TEH, YIE CHERH  
  TANG, AI HUI  
  LU, JUN YOU  
  CHEAH, WEN SHAN  
Research on the Experience of Introducing Service Robots in the Catering Industry Fan, Gang-Xuan CHEN,KUO-WEI
  KWAN, XING HEE  
  Hanny Merysia  
  Mah Jing Chun  
  Choh Cai En  
  Anastasya Claudia Santoso  
  Wong Jia Xuan  
  LU, JUN YOU  
  Pong Kai Yang  
Applying The VAB Theory In The Relationships Of Reward Timing, Experience Value, Customer Satisfaction, And Purchase Intention – A Case Study Of The Kura Sushi Gachapon Game Fan, Gang-Xuan CHEN,CHI-TING
  Zhan Qing Ya  
  Chen Yuan Yuan  
  Chen Pin Yu  
  Lo Fei Pi  
  Huang Yu Chuan  
  Chen Chun Boon  
  Zhu Lui Wei  
The impacts of customer entitlement on proactive customer service performance Fan, Gang-Xuan HU, HSIN-HU
  Choh Zheng Lyn  
  Tea Cher Heng  
Will green marketing indirectly affect consumers’ willingness to stay in environmentally friendly hotels through green attitudes Fan, Gang-Xuan CHEN,KUO-WEI
  Low Wee Chuan  
Modern Night Market Planning and Development—Integrating Technology, Hygiene, and Marketing Fan, Gang-Xuan CHOU, SHENG-FANG
  CHAO TE YU  
  Lee,Feng Jiang  
  HUANG ZIH-JYUN  
  YAN JUN-AN  
  Wu Yu-Chieh  
  KANG LING I  
  CHANG CHI  
  LU YU JUNG  
  CHANG CHI  
  SU YU CHIEH  
  FANG WEN YAN  
The Master of Fusion: Creative Cuisine Restaurant with Indigenous Flavors Fan, Gang-Xuan CHANG YA-YUAN
  YU CHING YI  
  ZI YUN WANG  
  LIN SHIH RONG  
  MA CHIAOYUN  
  LIN SIAO JYUN  
  Wang Zi Xin  
  LI YUEN CHING  
  Li Chi Kong  
  LEE HAU YI  
Sunshine café Fan, Gang-Xuan SUNG,YUNG-KUN
  HSIAO MIN HAN  
  LI CHENG EN  
  CHOI TSZ KIN  
  AU YEUNG CHUN HIN  
  LTsai cheng you  
  Liao Ke Yu  
  WU CHEN HONG  
  Sit Kwan Po  
The New SDGs Paradigm_Pingtung Coconut Whole Food Cuisine Fan, Gang-Xuan KAO, FUH-JUIN
  KOO YE PIN  
  LESMIN KONG JIA HUI  
  SEOW JIA YI  
  SABRINA BONG SHI JIE  
  Lee Kim Seng  
  YAP JUN  
  YONG JING HUANG  
  KEVIN HUANG  
Innovative Research on Black Sugar Cake Infused with Traditional Chinese Medicinal Herbse Fan, Gang-Xuan CHEN,KUO-WEI
  Wong Uen Sum  
  Lee Tsai Ling  
  Chan Hao Cheng  
  Cheng Pui Lam  
  Hsieh Ding Si  
  Chin TingYu  
  TAY PING HUI  
2021-2022 Academic Year Professional Research Topics
Title Students Advisor
Irresponsible hospitality and Tourism behavior: A Case Study of Penghu GAO,DA-ZHOU SUNG,YUNG-KUN
  DENG,WEI-TONG  
  CAI,ZHAO-XIANG  
  QIU,HAN-LIN  
The Impact of Instagram Marketing on Community Identification and Purchase Intention Based on Technology Acceptance Model – A Case Study of Baking Products SHEN,JIA-YIN CHEN,CHI-TING
  PAN,YAN-TING  
Exploring the Impact of Artificial Intelligence Innovation on Consumer Experience and Corporate Brand Advocacy: A Case Study of Restaurants FAN,ZHEN-QIN-YANG,WEN-HUI CHEN,KUO-WEI
  LIN,FANG-ZHU  
  LI,YU-YING  
A study of the impact of electronic word-of-mouth on generation i consumers’ motivations and constraints of B & B TIAN SUO,ZHUN-NAI-JIE SU, CHING-SHU
  YU,RUI-JING  
  XIAO,XIN-QI  
  TANG,MIN-JIA  
  ZHANG,JIE-NA  
Research on the Development of Plant-Based Milk Products – Using Jelly as an Example LIU,ZHAO-XUAN KAO, FUH-JUIN
  ZENG,QI-KAI  
  XIE,CHENG-XUAN  
Learning from Michelin Restaurants: Key Service Factors of Memorable on Michelin Restaurants ZHANG,JIA-LI CHANG, YA-YUAN
  XU,ZI-TING  
  XIE,PEI-WEN  
  ZHANG,JIE-RU  
The Impact of Customer Complaints on Defensive Behavior and Proactive Service Performance of Frontline Employees in the Foodservice Industry YOU,WEN-HAN HU, HSIN-HUI
  FU,YUN-TING  
  HONG,YU-RU  
A Study of Key Factors Employment of Disability Employees in Chain Restaurants WU,YONG-YI CHOU, SHENG-FANG
  LIU,ZHI-YAN  
  SANG,XIAN-HUI  
  JIANG,YAN-NI  
Plant-Based Meats WANG,JIA-QING KAO, FUH-JUIN
  ZHANG,YI-YAO  
  HUANG,WEI-KANG  
  FAN,JIANG-QING  
  JU ZHI JIAN,TONG-HUA  
  XIE,JIA-WEN  
  XIE,YONG-JIAN  
  ZHUANG,SONG-ZHE  
  HUANG,YI-SHENG  
  YANG,JIA-ZE  
Business Plan for the Fun Coffee House WANG,YOU-HONG CHEN,CHI-TING
  LIN,ZI-YU  
  LIU,JIA-XIN  
  DING,JIA-CHENG  
  ZHANG,JING-WEN  
  CHEN,YUN-XUAN  
  LIU,YOU-CHEN  
  SHEN,YA-TING  
  LIANG,EN-JIE  
A Study of Catering Operators’ Intention to Participate in the Operation Mode of Malaysian Kopitiam: Application of Coopetition Theory CHEN,JIN-HONG SU, CHING-SHU
  HE,JUN-WEI  
  WU,SHU-PING  
  LI,YU-QUN  
  HUANG,HUI  
  LI,XIN-YI  
  XU,WEN-AN  
  ZHONG,HAN-BIN  
  ZHU,YUN-YUAN  
  XIE,MING-XUAN  
  LI,JIA-YI  
HK BRUNCH+WINE LIU,TING-WEI SUNG,YUNG-KUN
  HUANG,JING-WEN  
  MA,JUN-SHENG  
  LI,QI-HENG  
  LIAO,YU-XUAN  
  LI,HUA-BIN  
  LIN,SHAO-XUAN  
  LI,EN-TING  
  YAN,QI-XUAN  
  GUAN,PEI-WEN  
Lekor Fish Cake – Business Plan for a Malaysian Specialty Fried Snack Shop SU,EN-QI CHEN,KUO-WEI
  LIU,MEI-JUN  
  LIN,WEN-XIAN  
  FU,MING-HUI  
ZHOU,JIAN-CANG
2019-2020 Academic Year Professional Research Topics
Title Students Advisor
Analysis of The Value of Consumers’ Use of Food Delivery Platforms by Means-End Chains Liao, Pei-Ju Chen, Po-Tsang
  Lin, Hsin-Wei  
  Yeo, Ziyi  
  Hsu, Xin-Yun  
  Ciou, Ting-Yu  
  Gew, Sinn-Nee  
The study of impact protective measures of hotel industry in response to the Covid-19:in comparison Hong Kong,Macau,and Taiwan Cheang, Ka-Lam Chen, Chi-Ting
  Suen, Pui-Wun  
  Mak, Hoi-Kiu  
  Chung, Hiu-Man  
  Zheng, Li-Li  
  Fong, Weng-Si  
Impact of Corporate Social Responsibility on Brand Image, Brand Attitude and Perceived Value : A Study of a Cometrue Coffee. Chen, Guan-Chi Chen, Chi-Ting
  Gao, Sheng-Fei  
  Lin, Jia-Ming  
  Wei, Ze-Sian  
  Chang, Piao-Yang  
  Kao, Yu-Chi  
The influence of catering service technology innovation on experiential value,brand relationship quality,brand advocate-using hotel industry as a sample Vu, Thi Ha Hu, Hsin-Hui
  Chang, Yun-Hsuan  
  Batzorig Uyanga  
  Huang, Ying-Wen  
Using the Theory of Planned Behavior to Explore the Current Situation of College Students Drinking Energy Drinks Yeung Chi Kin Wemmick Sung, Yung-Kun
  Chang, Shih-Wei  
  Peng, Yun-Ya  
  Lee, Chia-Chi  
  Chiu, Yu-Ting  
  Chen, An-Pei  
Important Performance Analysis to Explore the Influencing Factors of Family Friendly Hotel Customer Perception-A Comparative Study of Industry and Consumer Jhang, Yu-Ling Su, Jing-Shu
  Huang, Mei-Lin  
  Liu, Yu-Tzu  
  Lee, Chia-Yu  
  Shih, Kuan-Chen  
Research on the Construction of the Successful Model of Micro-entrepreneurship-Taking the Baking Industry as an Example . Wang, Wen-Ting Chen, Chi-Ting
  Chen, Wen-Chieh  
  Wu, Pei-Cih  
  Chang, Ya-Ting  
  Wang, Yi-Wen  
Research on the impact of Catering Technology Application on Sustainable Services LIAO, YI-RONG Chou, Sheng-Fang
  CHEN, PIN-TING  
  CHEN, TING-JU  
  CHEN, LU-AN  
  HSU, CHING-HAO  
  FAN,YU-YANG  
Analysis of the impact of green marketing on brand extension based on consumer perspective Robbie Free Man Chou,Sheng-Fang
  Lai, Yuh-An  
  Wu, Jia-Ying  
  Lin, Yi-Tong  
  Lee, You-Zhen  
  Fan, Kuei-Ming  
Knowledge, Attitude and Practice of Food Safety among College Students in North of Taiwan-Taking Ming Chuan University as an example. Tsai, Cheng-Yen Kao, Fuh-Juin
  Pai, chia-chia  
  Lin, Jia-Yu  
  Lai, Yi-Hsuan  
  Lau, Fai-Wing  
  Luo, Kuang-Yu  
The Impact of Social Networking Sites and Electronic word-of mouth on Consumers’ Behavior Intention of Mobile Food Truck(Action dining car) Liao ,Nai-Chi Su, Ching-Shu
  Wang,Hsiu-Ping  
  Huang,Yu-Fang  
  Lo,Min-Wei  
  Hsieh,Shun-Yu  
  Zhang,Wei-Ling  
The Effect of Food Delivery Platform Service Quality on Interaction Quality and Behavioral Intention Zhang, Jia-Ling Chen, Po-Tsang
  Lo, Tzu-Fang  
  Chi, Chia-Wen  
  Huang, Hsuan  
  Wu, Ping-Chun  
  Hu, Jia-Chien  
Benefits of Protein Bars Toward Human Body and female college students Consumer’s Acceptance Lee Ya Pin Chou, Seng-Fang
  Tan Sui Teen  
  Liu Kwan Lam Lu, Wen-Chi
  Diana Nikki Valentine  
  Paula Nathania Chandra  
A qualitative exploration of food delivery platform employee’s work perceptions according to Herzberg’s two-factor theory Hsu, Ling-Yuan Sung, Yung-Kun
  Lee, Tzu-Ling  
  Lu, De-Wei  
  Lim, Jia-Rong  
  Wu, Sz-Yu  
Improved Formula Brownies and Level of Consumer Acceptance Jesse Chai, Yeu-Jiin Chen, Po-Tsang
  Kee, Yong-Yu  
  Wang, Ning-Fang Lee, Yung-Ping
  Teh,Wie-Kiun  
  Soong, Zhi-Yi  
  Chan, Li-Kang  
The Comparison of Natural Pectin and Gelatin of Mousse Cake Choong, Yun-Qing Hu, Hsin-Hui
  Hwa, Jing-Yee  
  Pan, Jia-Yee Lee, Yung-Ping
  The, Wei-Tat  
  Kee, Yong-Suan  
Development and Application of Ginseng By-product Wendy Goh, May-Jian Kao, Fuh-Juin
  Pot, Gui-Xuan  
  Yan, Yu-Min Lee, Yung-Ping
  Yap, Sheen-Ling  
  Lee, Mei-Chi  
  Chin, Sze-Ping  
An Exploratory Study on The Packaging of Full Moon Celebratory Gift Pack Than, Jiunn-Rong Chou, Sheng-Fang
  Koo, Zi-Ming  
  Gan, Ho-Yi  
  Chua, Jin-Wen  
  Chiew, Wei-Xin  
The Study of Customer Hope toward Online Repurchase Intention: Also the Moderating Effects of the TFS Policy Tan, Her-Wei Sung, Yung-Kun
  Chin, Guan-Wen  
  Tay, Zhu-Fong  
  Ho, Yei-Qing  
  Ngu, Janice  
The Impact of Applying Artificial Intelligence On Customer Value and Behavioral Intention In Hospitality Industry Aaron Poon, Ka-Weng Su, Ching-Shu
  Jesmine Lee, Zhi-Ting  
  Lau, Chuan-Yi  
  Tan, Yi-Wen  
 
2018-2019 Academic Year Professional Research Topics
Title Students Advisor
The Impact of Incentive Schemes of Food Delivery Platform on Consumer Purchase Decision Making Behavior. Chen,Wei-Ling Chen,Chi-Ting
  Wang,Ying-Jie  
  Liao,Fu-Yu  
  Wong,Zi-Ting  
The effect of entrepreneurial alertness and proactive personality on innovation entrepreneurial ability: Evidence from the restaurant industry. Lok,Chon-Kit Chou, Sheng-Fang
  Peng,Ju-Wei  
  Juo,Yi-Ting  
  Juang,Yan-Jing  
  Yu, Chang- Ju  
  Liu,Wei-Da  
The impact of Electronic Word-of-Mouth, Conformity behavior and Brand Image on the generation Z consumers’ Purchase Intention – As Famous Japanese restaurants. Liao, Fang-Yi Su, Ching-Shu
  LIn, Hsuan-I  
  Pan, Yin-Ju  
  Chen, Wei-Ting  
  Chang, Chieh-Han  
  Omura, Takara  
Case Study: Food Delivery Service Platform in Malaysia. Wee,Rui-Peng Chen,Chi-Ting
  Yeong,Cheang-Hooi  
  Lee,Care-Ring  
  Teh,Qiao-Hui  
  Koh,Yong-Siang  
  Teo,Soo-Xian  
Investing APP consumers’ behavior in the context of on-line ordering. Chen,Chao-Han Sung,Yung-Kun
  Huang,Yi-Chia  
  Deng,Zi-Jie  
  Chen,Kuan-Wei  
  Wang,Chih-Chan  
  Liang,Jia-Wei  
Evaluation on the perception and risk assessment about acrylamide in food for Taiwanese. Chen,Lien-Chao Kao,Fuh-Juin
  Gau,Li-Yi  
  Fan,Chen-Yu  
  Wu,Yi-Shan  
  Hu,Yen-Lin  
  Liu,Yi-Yu  
Be a「green」traveler with「warmth」! Discuss the green advertising design of hotel industry,The impact of green value and green consumption willingness. Siao,Yu-Ting Hu,Hsin-Hui
  Huang,Pei-Xuan  
  Huang,Hsin-Hsuan  
  Lin,Hung-xuan  
  Wu,Mei-His  
  Yu,Ya-Ching  
Fenugreek ( Trigonella foenum-graecum L.) and cancer prevention from acrylamide in coffee. Chou,Tse-Jui Kao,Fuh-Juin
  Lo,Yu-Chien  
  Sun,Wei-Liang  
  Tsai,Yi-Yun  
  Lam,Chi-Yin  
  Wang,Li-Jing  
The effect of entrepreneurial alertness and proactive personality on innovation entrepreneurial ability: Evidence from the restaurant industry. Leong,Ka-Lai Chou,Sheng-Fang
  Low,Zhi-Xin  
  Li,Chun-Him