{"id":11411,"date":"2023-12-21T17:23:41","date_gmt":"2023-12-21T09:23:41","guid":{"rendered":"https:\/\/hm.mcu.edu.tw\/%e6%95%99%e5%b8%ab%e5%84%aa%e7%95%b0%e6%88%90%e6%9e%9c\/"},"modified":"2024-01-04T17:16:02","modified_gmt":"2024-01-04T09:16:02","slug":"teachers-research","status":"publish","type":"page","link":"https:\/\/hm.mcu.edu.tw\/en\/teachers-research\/","title":{"rendered":"Teacher\u2019s Research"},"content":{"rendered":"<h1 class=\"vw-page-title\"><span style=\"color: #000000\">Teacher\u2019s Research<\/span><\/h1>\n<div class=\"entry-content\">\n<p class=\"rtecenter\"><span style=\"color: #000000\"><strong>Research \u00a0Projects Funded by Ministry of Science and Technology\u00a0<\/strong><\/span><\/p>\n<table width=\"1078\">\n<tbody>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">Year<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Professor<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Title<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2023-2025<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chou, Sheng-Fang<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Restaurant Innovation and Transformation Talent Cultivation Plan<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">Year<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Professor<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Title<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2022<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chou, Sheng-Fang<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Scoping studies on the continuity of integrating restaurant big data concepts into sustainable marketing education program<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2022<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chang, Ya-Yuan<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">From moving to action. After food and beverage industry enter ecommerce,how should they create services with \u201ctemperature\u201d? Also for exploring the lifestyles of different customer groups and service strategy<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2022<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chen, Kuo Wei<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Doing Good Matters to Consumers?\u00a0The Effectiveness of CSR Activity and\u00a0Food and Beverage Education Immersive Experience: Research on the Development of Metaverse Platform Based on AltspaceVR<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">Year<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Professor<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Title<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2021<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chou, Sheng-Fang<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Integrating restaurant big data concepts\u00a0into sustainable marketing\u00a0education program<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2021<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chang, Ya-Yuan<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Faced with the long-term threat of epidemics,\u00a0how to reassure customers to dine in the restaurant?\u00a0A study on the anti-epidemic services quality in the restaurants<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2021<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Hu, Hsin-Hui (Sunny)<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Doing Good Matters to Consumers?\u00a0The Effectiveness of CSR Activity and\u00a0Communication in Cross-Cultural Study<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2020<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chou, Sheng-Fang<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Integrating restaurant big data concepts\u00a0into sustainable marketing\u00a0education program<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2020<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chang, Ya-Yuan<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Faced with the long-term threat of epidemics,\u00a0how to reassure customers to dine in the restaurant?\u00a0A study on the anti-epidemic services quality in the restaurants<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2020<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Hu, Hsin-Hui (Sunny)<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Doing Good Matters to Consumers?\u00a0The Effectiveness of CSR Activity and\u00a0Communication in Cross-Cultural Study<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2019<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Chou, Sheng-Fang<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Talent cultivation for innovative entrepreneurship on hospitality\u00a0\u00a0and tourism: Sub-program (3) Foodservice innovative\u00a0\u00a0entrepreneurship<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2019<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Hu, Hsin-Hui (Sunny)<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Feeling Good and Looking Good-The Effectiveness of Green Reward Program<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2019<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Su, Ching-Shu<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">E-Service Innovation in Hotel Industry<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2018<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Su, Ching-Shu<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">E-Service Innovation in Hotel Industry<\/span><\/td>\n<\/tr>\n<tr>\n<td width=\"166\"><span style=\"color: #000000\">2018<\/span><\/td>\n<td width=\"210\"><span style=\"color: #000000\">Hu, Hsin-Hui (Sunny)<\/span><\/td>\n<td width=\"702\"><span style=\"color: #000000\">Feeling Good and Looking Good-The Effectiveness of Green Reward Program<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Teacher\u2019s Research Research \u00a0Projects Funded by Ministry of Science and Technology\u00a0 Year Professor Title 2023-2025 Chou, Sheng-Fang Restaurant Innovation and Transformation Talent Cultivation Plan Year Professor Title 2022 Chou, Sheng-Fang Scoping studies on the continuity of integrating restaurant big data concepts into sustainable marketing education program 2022 Chang, Ya-Yuan From moving to action. After food and beverage industry enter ecommerce,how &#8230; <\/p>\n<div><a href=\"https:\/\/hm.mcu.edu.tw\/en\/teachers-research\/\" class=\"more-link\">Read More<\/a><\/div>\n","protected":false},"author":55,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blank-1.php","meta":{"_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[]},"acf":[],"_links":{"self":[{"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11411"}],"collection":[{"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/comments?post=11411"}],"version-history":[{"count":7,"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11411\/revisions"}],"predecessor-version":[{"id":11440,"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/pages\/11411\/revisions\/11440"}],"wp:attachment":[{"href":"https:\/\/hm.mcu.edu.tw\/en\/wp-json\/wp\/v2\/media?parent=11411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}