{"id":11349,"date":"2024-01-04T16:04:26","date_gmt":"2024-01-04T08:04:26","guid":{"rendered":"https:\/\/hm.mcu.edu.tw\/?page_id=11349"},"modified":"2026-01-22T10:33:08","modified_gmt":"2026-01-22T02:33:08","slug":"research","status":"publish","type":"page","link":"https:\/\/hm.mcu.edu.tw\/en\/research\/","title":{"rendered":"Academic Research Topics"},"content":{"rendered":"

Academic Research Topics<\/strong><\/h1>\n

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2024-2025 Academic Year<\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n
Research Title<\/span><\/th>\nAdvisor<\/span><\/th>\nStudents<\/span><\/th>\n<\/tr>\n<\/thead>\n
Health GOGO Meal Box Business Proposal<\/span><\/td>\nCHOU, SHENG-FANG<\/span><\/td>\nJACLYN NG KE QIN, YONG LEAD SUN, CHUA WAN SIN, PENNY YEO, MELISSA WON, JESSIE TIANG YU XUAN, MERY<\/span><\/td>\n<\/tr>\n
A Feast of Flavors in the Air-EAZE Fragrance Journey<\/span><\/td>\nCHEN, CHI-TIN<\/span><\/td>\nLU JIA YU, WU CHIA YI, LAI HONG WEN, HUANG JING XI, JIANG PENG YI, LIN TING YI, LIM LE XUAN<\/span><\/td>\n<\/tr>\n
Savor East Buffet<\/span><\/td>\nCHANG, YA-YUAN<\/span><\/td>\nGOH XIN JIE, JANICE ONG JUN EN, WONG SENG HAO, ROSEMARY YEW NGI CHIEN, CHEN HSIN CHENG, ISA CHAN CHING YU, IP WING SZE<\/span><\/td>\n<\/tr>\n
Promoting the Unique Characteristics of Local Small-scale Farmers and Recreational Farms: A Case Study of Guishan, Taoyuan<\/span><\/td>\nKAO, FUH-JUIN<\/span><\/td>\nLIU,YUE-CIH, CHEUNG TSZ KWAN, HUANG YU SHAN, CHEUNG HEI WUN NICOLE, YAN KING CHI, WONG HOI TUNG, SHEN YUNG CHI<\/span><\/td>\n<\/tr>\n
Wellness Lifestyle Development \u00d7 Silvers Teahouse Start Up Plan<\/span><\/td>\nSU, CHING-SHU<\/span><\/td>\nLEE REN BING, NICOLE LEE WAN LING, ZOEY LIM ZIN SHAN, LIN XIANG YUN, YAP WEN QING, CHUA HOCK KEN, LIU MU QING<\/span><\/td>\n<\/tr>\n
Intelligent Healthy Dining: The Business Application of Frozen Yogurt Vending Machine<\/span><\/td>\nCHEN, KUO-WEI<\/span><\/td>\nWINNIE CHANDRA, VANESA AURELIA CLARISSA, MICHELLE, HANA CHRISTABEL JAPLIANIE, SHELLINE WIJAYA, CHANG, CHIA-TZU, LIM SHI TING<\/span><\/td>\n<\/tr>\n
Dazsone & Fantastic Beats Wine Dessert House<\/span><\/td>\nSUNG, YUNG-KUN<\/span><\/td>\nSHAND LIM, KEE WEE HUAN, CHONG SHI YUN, ONG WEI LE, YAP YONG JIE<\/span><\/td>\n<\/tr>\n
\u5c0b\u9999<\/span><\/td>\nHU, HSIN-HUI<\/span><\/td>\nCHAI WEN XUAN, CHIN YEN QI, CHEAH YU HANG, NEW JAAN SHI, LOO VINKY, CLARICE WONG XI YUAN, CAREN AUGUSTIEN<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2023-2024 Academic Year<\/span><\/h2>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Research Title<\/span><\/th>\nAdvisor<\/span><\/th>\nStudents<\/span><\/th>\n<\/tr>\n<\/thead>\n
Explore consumers\u2019 experiences and behavioral intentions towards AI services<\/span><\/td>\nCHEN, KUO-WEI<\/span><\/td>\nLIN,PEI CHUN, HSU,BO-SHEN, WANG, NIEN KAI, FAN,YU-SHENG, LIN, JUN-YING, HUANG,HUNG-WEI<\/span><\/td>\n<\/tr>\n
Is camping also luxurious?<\/span><\/td>\nSU, CHING-SHU<\/span><\/td>\nWANG,YI-CHUN, JIANG,LI-YU<\/span><\/td>\n<\/tr>\n
A study on the impact of leisure involvement and sense of place on flow experience and behavioral intentions of luxury camping tourists<\/span><\/td>\nSU, CHING-SHU<\/span><\/td>\nLU ,CHUNG-WEI, FAN, CHIA-JOU, TASI,YUN-CIAN<\/span><\/td>\n<\/tr>\n
Reducing Food Waste and Implementing ESG: Exploring the Impact of Message Framing on Consumer Food Waste<\/span><\/td>\nHU, HSIN-HUI<\/span><\/td>\nLIEN, CHIA-AI, TUNG, CHIA-YU, LIN,CHUN-JHEN, JAIN, YI-TING, SOH WEI YAN, LIN,CHAO-YU<\/span><\/td>\n<\/tr>\n
Evaluation of the Influencing Factors of Consumers\u2019 Willingness and Preference Based on Sustainable Development Goals \u2013 A Case Study of Taiwan\u2019s Hotels and B&B<\/span><\/td>\nCHOU, SHENG-FANG<\/span><\/td>\nZHENG, YU-HAN, LIU,HUI-CHUAN, WANG,TENG-WEI, LIN,YA-LING, LIANG,ZHONG-XIAN, YIU CHUNG MAN<\/span><\/td>\n<\/tr>\n
A study on the behavioral factors of Chinese people avoiding the use of disposable plastic products using the behavioral theory model of extended planning<\/span><\/td>\nKAO, FUH-JUIN<\/span><\/td>\nCHIANG,HSIU-TZU, ZHUANG,JIA-WEN, CHUANG, CHIH-TING, WU,LI-YAN, CHIU,CHU-PING, CHEN,CHIEN-WEI<\/span><\/td>\n<\/tr>\n
Exploring the Impact of the Environmental Atmosphere of Taiwan\u2019s Tourist Night Markets on Generation Z\u2019s Consumption Experience<\/span><\/td>\nCHEN, CHI-TING<\/span><\/td>\nTAI WAI FUN, TIONG JIE XI, SOH EN RU, CHAN NOK CHING, LO KA WING, EMILY LING HUI LING<\/span><\/td>\n<\/tr>\n
Using SOR theory to investigate the impacts of Service Robot : The Mediating Effect of Cafe Overall Image<\/span><\/td>\nSUNG, YUNG-KUN<\/span><\/td>\nLEE XIN YI, MOI PEI FEN, KHOO LE XIONG, CHIN , YUNG-HONG, ANSON JONG ZHI KAI, LEE KHEE ZONG<\/span><\/td>\n<\/tr>\n
Is a \u2018Home\u2019 with an Elderly Like Having a \u2018Treasure\u2019? Factors Affecting the Willingness of Middle-Aged and Older Adults to Re-enter the Workforce<\/span><\/td>\nCHANG, YA-YUAN<\/span><\/td>\nPANG ZIN QI, KOO SZE MIN, CHONG JIA YI, YAP LI XING, NG WILLIE, JEFFREY TEH YI SEANG<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Academic Research Topics 2024-2025 Academic Year Research Title Advisor Students Health GOGO Meal Box Business Proposal CHOU, SHENG-FANG JACLYN NG KE QIN, YONG LEAD SUN, CHUA WAN SIN, PENNY YEO, MELISSA WON, JESSIE TIANG YU XUAN, MERY A Feast of Flavors in the Air-EAZE Fragrance Journey CHEN, CHI-TIN LU JIA YU, WU CHIA YI, LAI HONG WEN, HUANG JING XI, … <\/p>\n

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